Monday, October 27, 2008

Sprint CEO says WiMAX Available Now and Best Hope for Rural Broadband

From Broadband Census:
http://broadbandcensus.com/blog/?p=961

WiMAX mobile broadband technology will unleash wireless customers and spur the development of new devices and business models which can harness “true broadband” on the go, Sprint-Nextel CEO Dan Hesse said Friday at the National Press Club.

Wireless services will continue to grow in spite of national economic slowdowns as businesses and consumers alike now see wireless as a necessity, said Hesse. More customers are “cutting the cord,” he explained, referring to individuals who reject landline telephone completely.

Sprint is forming partnerships with other companies to allow all kinds of devices to be sold without service contracts, Hesse said. The WiMAX network will be open to all consumers using a variety of price models, he said. Hesse criticized LTE as suited to the “traditional” business model of the wireless industry. “WiMAX is different,” he said.